# mertiseri.com

> Personal website of Mert Iseri, cofounder of 248.ai — an agentic GTM platform for enterprise sales teams.

## About Mert Iseri

Mert Iseri is a cofounder and CEO of 248.ai, a company building AI-powered autonomous agents for B2B sales pipelines. He is based in Chicago. He teaches entrepreneurship at Northwestern University and Kellogg School of Management. Previously, he cofounded SwipeSense (hand hygiene compliance for hospitals), which was acquired by SC Johnson. He co-authored "Exit Right" with Mark Ackler. His interests span business, teaching, chess, fitness, pottery, and community involvement.

## Site Map

### Top-Level Sections
- /about — Life journey from Istanbul to San Francisco (9 stations)
- /business — Companies founded, AI thesis, angel investments
- /principles — Operating principles
- /teaching — Northwestern, Kellogg, and 7 teaching frameworks
- /writing — Essays, LinkedIn video transcripts, "Exit Right" book chapters
- /play — Pottery, sculpting, chess, bass guitar, music, cooking, card magic, woodworking, weddings
- /body — Dance, jiu-jitsu, basketball, snowboarding, running, workout logs
- /library — Books read with ratings and notes
- /communities — Memberships and affiliations
- /tech — GitHub and technical projects
- /kismet — His dog Kısmet
- /events — Upcoming and past events with RSVP
- /contact — Contact form

### Business Subsections
- /business/companies — Companies cofounded (248.ai, SwipeSense, etc.)
- /business/ai-thesis — AI thesis and philosophy
- /business/investments — Angel investments

### Teaching Subsections
- /teaching/northwestern — Northwestern University teaching
- /teaching/kellogg — Kellogg School of Management teaching
- /teaching/frameworks — 7 entrepreneurship frameworks
- /teaching/frameworks/xyz — XYZ Framework
- /teaching/frameworks/four-pillars — Four Pillars of Value
- /teaching/frameworks/four-floors-pmf — Four Floors of Product-Market Fit
- /teaching/frameworks/seven-ts — Seven Ts of Quitting
- /teaching/frameworks/build-vs-sell — Build vs. Sell Framework
- /teaching/frameworks/cac-product-dev — CAC as Product Development
- /teaching/frameworks/fair — FAIR Framework

### Writing Subsections
- /writing/essays — Essays (migrated from Medium)
- /writing/transcripts — LinkedIn video transcripts
- /writing/exit-right — "Exit Right" book chapters

### Play Subsections
- /play/pottery — Pottery and ceramics
- /play/sculpting — Sculpting
- /play/chess — Chess (live stats from Chess.com, username: alexandercalder)
- /play/bass-guitar — Bass guitar
- /play/music — Music
- /play/cooking — Cooking and recipes
- /play/card-magic — Card magic
- /play/woodworking — Woodworking
- /play/weddings — Officiating weddings

### Body Subsections
- /body/workouts — Workout logs
- /body/dance — Dance
- /body/jiu-jitsu — Jiu-jitsu
- /body/basketball — Basketball
- /body/snowboarding — Snowboarding
- /body/running — Running

## Content Collections

| Collection | Format | Count | Description |
|-----------|--------|-------|-------------|
| Essays | MDX | 3 | Long-form essays, some migrated from Medium |
| Transcripts | MDX | — | LinkedIn video transcripts |
| Exit Right | MDX | 1+ | Book chapters from "Exit Right" |
| Books | JSON | 3 | Books read with ratings and notes |
| Events | JSON | 1 | Upcoming and past events |
| Recipes | MDX | — | Cooking recipes |
| Workouts | MDX | — | Workout logs |

## Structured Data

- JSON-LD Person schema on every page
- Sitemap at /sitemap-index.xml
- Full content file at /llms-full.txt
- Agent metadata at /.well-known/agents.json

## Technical Stack

- Astro 5 (static site generator)
- Tailwind CSS v4
- Cloudflare Pages + D1 database
- System 7 Macintosh desktop visual theme
- ChicagoFLF bitmap font
- Chess.com API integration (live stats)
- Semantic HTML throughout (nav, section, article, header, main)

## Contact

Available via the contact form at /contact or through the site's RSVP system at /events.